ExCeL London, the international exhibition & conference centre was today announced as one of the UK's leading business brands in the Business Superbrands 2008 list. The announcement follows a robust selection process tapping into the views of an independent and voluntary council of experts and over 1500 business professionals, the latter surveyed by research agency YouGov.
Business Superbrands is a unique initiative from the Superbrands organisation, the global branding arbiters. Business Superbrands is in its eighth year and has become a key barometer on the performance of brands across a wide variety of sectors.
"With talk of significant slowdown in the economy over the next 12 months, it is reassuring to those companies achieving Business Superbrands status that they possess a powerful, respected and recognised brand that should assist them in mitigating risk, negating the downturn and outperforming competitors," comments Stephen Cheliotis, Chairman of the Business Superbrands Council for 2008.
"The essential components that define a Business Superbrand - quality, reliability and distinction - help make a business strong enough to see off the challenges bought about by a deteriorating economic climate."
As a Business Superbrands, ExCeL London has become extremely desirable among many business leaders and influencers.
Since opening in 2000, ExCeL London has hosted over 2,000 events and welcomed over 5 million visitors from over 200 different countries. In the last year, ExCeL was also awarded Exhibition Venue of the Year at the Event Awards, Best Venue Support at the Mash Media Awards, Best Event Venue - Eventia Awards, Best Event Team - Eventia Awards and Most Outstanding Achievement - Eventia Awards 2007.
